Off The Rail – A new look for GWR Customer Ambassadors

A brighter, more vibrant uniform is launched for GWR Customer Ambassadors

Great Western Railway (GWR) is introducing an exciting fresh, new and more contemporary look for Customer Ambassadors at stations across the network.

Customer Ambassadors are available at key GWR stations to help customers with the latest travel information and assistance to everyone, including those needing extra help or support with their journey.

Pic shows L- R: Harp Manku, Bristol Temple Meads Ambassador; Jennie Williams, Paddington Ambassador; Kenroy Bucchaan, Paddington Ambassador; and Jake Falcon, Bristol Temple Meads Ambassador.

The refreshed uniforms are much brighter than existing designs so that customers can more easily spot Customer Ambassadors on platforms, station concourses and at ticket offices.

GWR Customer Service and Transformation Director, Richard Rowland, said:

“This vibrant new uniform is another exciting part of the biggest fleet upgrade in a generation. As new trains continue to be introduced, we’re launching this new uniform for our Customer Ambassadors to help raise the visibility of our teams on hand to help passengers.”

The designers behind the new uniforms spent several weeks working on the designs as well as consulting with the staff about what they needed from a uniform. One of the main points raised was being visible to customers in busy stations.

The new uniforms are already being rolled-out across the GWR network and offer a range of combinations of garments for male, female and gender-neutral staff.

Notes to editors

Great Western Railway (GWR) provides high speed, commuter, regional and branch line train services. We help over 100 million passengers reach their destinations every year - across South Wales, the West Country, the Cotswolds, and large parts of Southern England.