Be a Great Westerner campaign launched
Train operator First Great Western has re-launched its multimillion pound campaign to promote leisure travel across the South West.
Train operator First Great Western has re-launched its multimillion pound campaign to promote leisure travel across the South West. Focusing on crisp coastal walks and city breaks, or idyllic countryside escapes, the campaign aims to help you discover over 270 destinations on the Great Western network and will run until Saturday 8 March.
First Great Western Head of Sales and Marketing Philip Edgerton said:
“We at First Great Western are extremely lucky to have the region that we serve. Not only do we have some of the most beautiful coastline in the country, but we also have some of its most vibrant cities.
“With your summer holiday still a number of month’s away, what better way to break up the working year than by taking a break from the hustle and bustle in the UK.
“With great links to other public transport, why not jump on board a train and let us keep you moving.”
Created by The Leith Agency, the stunning visuals and radio adverts draw on the romanticism of days out and weekends away at some of the UK's most iconic destinations.
The visual campaign will appear on billboards, at stations, on the underground, in the press, as well as online, while the radio advert will be played across London, stating:
"Spring breaking, memory making, snap taking, days changing, sea breezing, pulse racing, boat tripping, fish and chipping, kite flying, clouds parting, fresh starting, train waiting.
"Be a Great Westerner and discover over 270 destinations waiting for you this Spring."
First Great Western Head of Sales and Marketing Philip Edgerton said:
“We at First Great Western are extremely lucky to have the region that we serve. Not only do we have some of the most beautiful coastline in the country, but we also have some of its most vibrant cities.
“With your summer holiday still a number of month’s away, what better way to break up the working year than by taking a break from the hustle and bustle in the UK.
“With great links to other public transport, why not jump on board a train and let us keep you moving.”
Created by The Leith Agency, the stunning visuals and radio adverts draw on the romanticism of days out and weekends away at some of the UK's most iconic destinations.
The visual campaign will appear on billboards, at stations, on the underground, in the press, as well as online, while the radio advert will be played across London, stating:
"Spring breaking, memory making, snap taking, days changing, sea breezing, pulse racing, boat tripping, fish and chipping, kite flying, clouds parting, fresh starting, train waiting.
"Be a Great Westerner and discover over 270 destinations waiting for you this Spring."