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Captivating film archives open up nostalgic railway journeys into the past

Great Western Railway passengers across Somerset, Wiltshire and Dorset can now travel back in time as part of an archive film project by Windrose Rural Media Trust.

It’s been inspired by an old film called Great Western Approaches, a renowned film made in 1936 and still available, which took viewers on a journey to the sun.

Windrose director Trevor Bailey said:

"Long ago, the Great Western Railway saw the potential of film to promote its trains and the places they served. 

"It has an extraordinary heritage and the modern GWR is proud to link past glories with today’s progress."

Windrose has used footage 1909 to the 1990s to craft short films relevant to 24 stations across seven routes:

  • Westbury to Salisbury
  • Westbury to Weymouth
  • Westbury to Bath
  • Westbury to Swindon
  • Westbury to Bedwyn
  • Westbury to Taunton
  • Taunton to Bristol

Each film explores local life as it used to be, allowing customers to travel into the past via a QR code link on posters displayed at stations, which can be scanned into phones while waiting for the train.

QR CODE for The Great Western Approaches Revisited project

Windrose Rural Media Trust is a Dorset-based charity which uses the media – television, radio and the internet – to portray the past of rural communities in the south west and to give them a voice in the present day.

Trevor said:

"We have a massive film archive of life in Somerset, Dorset and Wiltshire, which has largely been digitised, and we’ve drawn on this to provide a companion for people on their train journeys – a window into the past of the places served by stations on seven GWR routes.

"By scanning a QR code, viewers can select the route and station of their choice and find themselves in the past life of that community.  It may be a livestock market in the 1930s, daily street scenes in the 1910s, a long-closed railway line, seaside holidays in the 1950s and much, much more.

"These moving images are the nearest thing to living history that exists."

The Great Western Approaches Revisited project was unveiled at Westbury station and has been made possible by a grant from GWR’s Customer and Community Improvement Fund. The fund is designed to support small and medium rail-related projects that can be completed over the course of the financial year. 

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GWR Business Assurance and Strategy Director, Joe Graham, said:

"The Customer and Community Improvement Fund is a fantastic opportunity for us to invest in projects that really make a difference to our customers and communities at a local level.

"We’re delighted to support this exciting series of films, helping to inspire travel across routes we serve. I’d like to congratulate all those involved for bringing it to fruition."

Contact Information

John Carter

Media and Communications Manager

Great Western Railway

0845 410 4444

John.Carter1@gwr.com

Notes to editors

Main picture, from left: GWR director Joe Graham and Windrose Rural Media Trust's Trevor Bailey and James Harrison

For stills relevant to your area, please visit this link: https://drive.google.com/drive/folders/1Jljnk67vqhXW7yD_SFU9Db4O5-a-pltD
Film footage is available on request

WINDROSE RURAL MEDIA TRUST
Windrose (then under an earlier name – Trilith) was set up in 1984. It is a registered charity (no. 1136144). Its purpose is to use the media to undertake educational, archival and creative work in rural communities. Windrose has never had any regular funding but has developed a long succession of projects which respond to community needs, fundraising for them one by one. All of Windrose's work is based on outreach into dispersed communities and upon the close involvement of local people from a very wide range of ages and backgrounds. Find out more here: https://windroseruralmedia.org/

GREAT WESTERN RAILWAY
First Greater Western Limited, trading as “Great Western Railway” (GWR), operates trains across the Great Western franchise area, which includes South Wales, the West Country, the Cotswolds, across southern England and into London. GWR provides high speed, commuter, regional and branch line train services, and before the covid-19 pandemic helped over 100 million passengers reach their destinations every year. GWR has been awarded a National Rail Contract to continue operating the Great Western network, which shall run up to 21 June 2025, with the potential for a further three years at the Secretary of State’s discretion. Find out more here: https://www.gwr.com/about-us